Do your clients love or loathe money saving tips?
If you're sharing money saving tips in meetings, on your blog, or via social media, don't forget to consider whether this style of advice really resonates with your ideal clients.
Sharing money saving tips with clients can feel like a quick win. It's something to blog about and they're often things that are pretty easy for clients to put into practice.
Sounds like a winner, doesn't it?
Take two minute showers.
Don't buy takeaway coffee.
Turn the heater off and put on a third jumper.
Ditch the car and walk everywhere.
And — heaven forbid — don't buy chocolate.
Now none of those tips are inherently bad, but whether they appeal to the mindset of your ideal client is a different question.
Are your clients the kind that sweat the small stuff, or are they the kind that go for big wins?
Are they the kind that are interested in doing something like the 52 Week Money Challenge, or are they the kind that are more inclined to set up regular automatic transfers to savings and investment accounts based on their goals and a sound financial plan?
Are they the kind that want to take two minute showers in a Tasmanian winter, or the kind that want to save for 12 months so they can install solar panels?
Are they the kind that are happy to ditch a nice coffee to save $4/day, or the kind that utterly values the 15 minutes of peace they get huddled in the corner of a cafe before they walk into the office each day?
There's no right or wrong answer. Just something to consider.
And make sure you're matching your message to the people you're trying to reach.