A simple way to get the attention of your ideal clients
Someone recently said to me, “don’t wait till you’re in the shitter.” They were talking about financial advice. I chuckled and wrote it down.
It was brilliant.
It was language clients would use. You could imagine someone saying it to a friend or family member.
But it’s language most advisers would be unlikely to use…at least publicly.
At first glance it feels a little crass. Perhaps even unprofessional.
But I’d argue it’s more unprofessional to communicate in a way that doesn’t resonate with your audience. Because it doesn’t get their attention. And without attention, how can you help?