A simple way to get the attention of your ideal clients

Someone recently said to me, “don’t wait till you’re in the shitter.” They were talking about financial advice. I chuckled and wrote it down.

It was brilliant.

It was language clients would use. You could imagine someone saying it to a friend or family member.

But it’s language most advisers would be unlikely to use…at least publicly.

At first glance it feels a little crass. Perhaps even unprofessional.

But I’d argue it’s more unprofessional to communicate in a way that doesn’t resonate with your audience. Because it doesn’t get their attention. And without attention, how can you help?