Planner Pulse 002: Matthew Ross [Part 2] — Three marketing strategies, PR, magic dust, growth, staffing challenges
I chat with Matthew Ross who is a fiercely independent financial adviser and the owner of Roskow Independent Advisory, which has offices in Melbourne and Brisbane.
This is part two of a two part series.
Listen and learn
In this episode you'll discover:
How Matt got involved with Scott Pape
The three marketing strategies he's focusing on in 2014
Asking for and obtaining referrals
Empowering and educating trusted advisers
Building media relations
How an interview on the 7.30 Report a couple of years ago, still generates enquiries
The challenges of finding the right staff to support growth
Matt's must-read books
The importance of story and communication
Why getting your own licence is so important