Planner Pulse 019: [Start-up series] Verse Wealth — Starting a new financial planning business
James O'Reilly and Corey Wastle have recently left their roles at a big bank and joined forces to start a Melbourne-based financial planning business called Verse Wealth. This is their start-up journey.
This is the first episode in a monthly series with James and Corey to follow the ins and outs of starting their financial planning practice.
We'll be tracking their progress, sharing in their successes and challenges, and deep diving into their decisions, strategies and tactics they use to launch an advice practice built on clear, strong values and a desire to do things in new and exciting ways.
Listen and learn
In this episode, we chat about:
Where the bloody hell are you?
James’ and Corey’s backgrounds
What Corey and James have been working on over the last few months to get their new advice practice up and running
What they are focusing on right now (and it might surprise you)
Their successes so far
Their challenges so far
How they are creating an outstanding client experience
We discover some random facts about James and Corey, including their favourite football teams, first jobs, and most importantly, their favourite ice cream flavour (we cover the big issues here folks)
Where they're at with their business right now
Why they started their business
How and why they work as a partnership
Why they chose their dealer group (Synchron)
How they are funding their business
Why they are taking the long road
Who their ideal clients are
How they are different
Their goals for the business
Smarter not harder
James shares a tool they use to send quick, personalised emails
"When starting out, will you take on anyone who fogs a mirror as a client? Or will you stay steadfast in only taking on your target client?" - Rob Skinner [Innergi]