Planner Pulse 022: [Start-up series] Verse Wealth — Building referral partnerships using LinkedIn
James O’Reilly and Corey Wastle have recently started a Melbourne-based financial planning business called Verse Wealth. This is the third episode in a monthly series with James and Corey, to follow their journey.
To start the episode, James tells us about a LinkedIn post that blew up his account for a few days (and he also now has a few new friends in the Cayman Islands and Jordan).
And Corey takes great delight in the fact that James lost the productivity challenge and had to swim across the "not-quite-pristine" Yarra River.
Listen and learn
In this episode, we chat about:
Where the bloody hell are you?
James and Corey's continued focus on building partnerships with accountants and mortgage brokers
The challenges of hiring their first employee, to help them with paraplanning and administrative support
Why Verse have chosen partnerships as a way of building their business
How they are deciding on who to approach and whether they might be the right type of people to build a relationship with
Why it's important to find a cultural fit when building partnerships
How James and Corey are using LinkedIn to do this (step by step)
How they decide when the right time is to take the relationship offline
What kind of value they’re offering to the people they’re building connections with
Why it’s important to have a non-selfish approach to building relationships (i.e. it's about giving not getting)
Smarter not harder
James shares how they will soon be using video to help make their risk profile process more engaging and time effective
"How do your clients respond to a non-traditional engagement process?" - Steve Richards [Commonwealth Financial Planning]