Planner Pulse 036: [Pricing series] Rick Horvat — Pricing for sustainability and longevity in a fee-for-advice financial planning practice

In this episode I’m joined by Rick Horvat from Horvat Financial Advisors

Horvats is a family-based, self-licensed, independent financial planning business in Melbourne, that is about 10 years old.

It's small, with 5 staff and just over 100 clients, and wants to stay small. The business decisions their team have made around size, have influenced not only how they run their business, but the types of clients they look after and how they price their services.

Listen and learn

In this episode, we talk about:

  • What big business decisions have influenced how Rick and the team have priced their services, so their business remains sustainable and enjoyable over the long term

  • What pricing mistakes they’ve made (including not having clients sign Terms of Engagement near the start of the process)

  • Why Horvats don’t put their fees (even just a range) on their website

  • What it’s like working with family

I love being a financial planner because of the interaction I have with so many different people on a day-to-day basis and the fulfilment it gives me.
— Rick Horvat