What story does your website tell?
When people visit your website, what do they find?
Wishy-washy terms like 'holistic advice', 'certainty', 'goals-based advice', 'financial life planning' and 'independence'?
Financial planner terms like 'insurance', 'SMSF', 'investment management' and 'estate planning'?
Or a compelling message that tells a story about what you do, who you help, how you help and why it matters?
A message that's focused on the heads and hearts of your dream clients...not yours.
When you use the right words,
your website does the selling
(no icky sales tactics required)
You don't need to roll out the latest guru-said-to tactics — pop-ups, lead magnets, tracking and chatbots — to have a website that's your advice biz's best salesperson.
You do need a website that shares a message that shows your dream clients you deeply understand them — their worries, challenges, dreams and priorities.
You need a website that's less about you and more about them.
A website that shows you get it, get them.
A website that feels human.
A website that shows you care.
Your website can do this.
With a website words nip 'n' tuck.
Add this. Delete that. Move this. Tweak that. Try this. How about that.
Specific and detailed recommendations and ideas that'll have you rethinking and rejigging what you say and how you say it.
A website words makeover, that'll turn your ho-hum message into one that'll have your dream clients thinking, "OMG. It's like you're talking to me."
And, "Can you help me?"